Good work deserves
to get done.

I’m Laney.
I help people & teams get unstuck and get work across the finish line.

I've spent most of my career in marketing and operations. I love building the systems and structures that let good work actually move forward, because I've seen how often it gets stalled.

Sometimes it’s a founder who’s still holding every process in her head.
Sometimes it’s a team that’s grown faster than its systems, and things are beginning to break.
Sometimes it’s competing priorities across different parts of the organization, and no common language between groups.

This is where I step in, and help your team build the operations underneath the mission.

Where I come in:

You’ve got a clear goal,
but no clear path to execution

You have lots of priorities, but nothing getting across the finish line

Your team needs structure, but can’t afford to slow down

You’re too close to the work to see what’s missing

You just need help getting good work across the finish line

How I Work:

I won’t just hand you a binder full of pretty charts and best practices and disappear. I roll up my sleeves and get in there alongside your team to understand what systems have been outgrown. From there, I help build the operations, workflows, and structures to remove bottlenecks and keep the work moving.

Good intentions aren’t the problem.
Follow-through is.

My Experience

I've led operations, strategy, and execution for 15+ years across agencies, media companies, and nonprofits. Here's some of what that's looked like:

  • Got sales, creative, technical, and client-facing teams speaking the same language instead of working against each other

  • Built and mentored teams at every level, from interns to senior account managers, across more than one organization

  • Built the systems behind the scenes, the ones that streamline fulfillment and let an organization grow without just getting busier

  • Worked comfortably with executives and donors one day, community partners and frontline staff the next, and translated between all of them

  • Co-founded Mountain Strong, raising over $950K (and counting) for long-term Hurricane Helene recovery in Yancey and Mitchell County

I’m especially drawn to working with small and mid-sized teams, particularly nonprofits, where the work matters and getting it right matters even more. If this resonates, find me on LinkedIn.